Gary Lang Auto Group builds its brand internally.
Print Collateral, Direct Mail
A special Human Resources campaign brought Base Zero to Gary Lang Auto Group to create a custom printed folder for distribution to employees and their families. The package included campaign awareness posters for use on site, and employee CDs for sales and service mailings.
Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.
– Tom Ford, American fashion designer