Caterpillar adds another dimension to its graphic images

Print Collateral, Brochures, Posters, Environmental

Services

Construction and mining equipment giant, Caterpillar, took a groundbreaking tack in their brand imaging. Using a fresh approach, Base Zero incorporated 3D modeling and rendering into the company’s graphic images for trade shows, signage, brochures and specialty projects, including video editing. The new high caliber look turned heavy equipment into an art form.

Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.

– Freeman Thomas, Automobile and industrial designer.

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