Power Chords

Social Media vs ‘Faux-cial’ Media

Michael Pirovano - Tuesday, August 25, 2015

One of the most common arguments against paying for social media management is that you can do it yourself for free…and you can. Tools such as Hootsuite and Sprout Social have made it easier for anybody to personally manage their social media. But even that takes time.


So marketers turn to social media experts. Unfortunately, some of those ‘social media experts’ are simply selling you the information they get from subscribing to the same tools, but with a juicy markup tacked onto it. This is what we call “Faux-cial Media”. 

The problem isn’t the subscription services. It’s the companies who use them without adding any extra value. So how can you guarantee you’re getting your money’s worth? It’s not easy. With some flowery language sprinkled with the right buzzwords, anyone can sound like they know what they’re doing.


A well-established company with experienced analysts can bring you a fantastic return on your investment and allow you to focus on building your business. And by doing a little homework up front, you can avoid monthly losses from peddlers of “faux-cial” media.

Maybe you’re still on the fence about whether to hire anyone to help with social media. If you do it yourself, it will be cheaper, right? But before you start shooting off tweets, ask yourself:

  • • Are your posts the best representation of your brand?
  • • Does your target market use the social media site you’re posting on?
  • • Are you creating the right type of content for your target market?
  • • Are you using statistics to guide your posts?
  • • How much attention can you afford to divert away from daily operations to keep up with FaceBook and Twitter?

If answering any of these questions demands more time than you’re prepared to spend, it’s time to consider enlisting the help of an established, time-tested creative solutions firm such as BaseZero to avoid losing money on a marked-up regurgitations of Hootsuite and Sprout Social.