Power Chords

SEO - The Buzz On Buzzwords

Michael Pirovano - Wednesday, September 09, 2015
  • What’s the buzz? What are buzzwords and how do they increase your SEO? A buzzword is a word or a phrase that is in vogue for a particular profession or field of study. However, when it comes to internet marketing, buzzwords play an important role in your visibility (your SEO). Brevity counts when utilizing the internet, and buzzwords are a powerful discovery tool when you need to keep it short.

  • When attempting to optimize a website for SEO, you have to consider the types of people who form your target audience. If your goal is to reach a larger audience, the buzzwords you choose should be more general and far-reaching. If you’re looking for a more targeted audience, their familiarity with industry buzzwords must be taken into account.
  • It’s not always easy. Buzzwords are ever changing. What was hot a few months ago may now be considered obsolete. When taking on your own social media and internet presence, you absolutely MUST commit yourself to staying fresh on the ever-changing trends of the internet and your own industry. If you fail to do so, your company's online presence and SEO may take a hit. What’s the point of a website if it’s not being discovered? You want your potential customers to easily find you when they need to.
  • Although buzzwords are important, they need to be used correctly and within the right context. When misused, they can easily come off as cheesy and disingenuous. So it seems buzzwords are a necessary balancing act. You have to stay current, know your audience, and use them correctly.
  • With all these factors to keep in mind, sometimes it’s best to let professionals handle your SEO and online presence. At BaseZero Productions, we are versed in the language and trends of the internet. Let us help you take the guesswork out of buzzwords and keep up with the ever changing times for you, while you focus bettering your business.